Leading by example is one of the ten principles of Capital fundraising that runs through every campaign that we at Hutt & Co manage. A successful campaign is always headed by strong leadership. The leader must be sincere and care passionately about the project and leaders of capital fundraising campaigns must give to the project.
If the leader of an organisation has not bought into the capital project and the campaign, it indicates that the project is not the correct one and risks a breakdown of relationships and commitment throughout the organisation.
BRAVE, BOLD and AUDACIOUS
Leaders of successful campaigns think audaciously, they are courageous in their thinking and bold in their actions. Doing nothing in a capital fundraising campaign has its consequences!
CLARITY OF PURPOSE AND VISION
A strong leader will have the vision to see where the project is going but will also look further ahead of the end of the campaign and into the future. They will also be empowered and confident in making a commitment to action.