WORDS & TONE THAT TAP INTO GIVING

Although there may not be a formula for instant fundraising success, the psychology of giving reveals there are certain words and best practices that can induce a higher rate of giving. 

THANK YOU

The way you “thank ' your donors is just as important as your “please.” Thank them in a timely manner, inform them about the progress of your campaign, and let them know how their contributions helped make a difference. 

TONE

A crucial part of your ask lies in its tone. Donors are more likely to give when contributing is personally meaningful to them. Customise your language so they can link supporting your cause with their personal connection. 

HELPFUL

People respond to being asked for help, an adjective that has shown to increase the size of gifts 

GENEROUS

The 'generous' contributions from a closed community instil confidence in the person being asked and makes them feel part of that community 

HONEST

Open, honest communication is key when making an ask. Make the person you are asking feel comfortable and be honest with them about your gift. 

MATCH & MIRROR 

One important way you can infuse your asks with these words is to consider how different segments of your supporters might respond to different words and build your language accordingly. 

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