Loving Classroom

In 2021, Hutt & Co worked with Loving Classroom – an educational programme developed and executed by its founders David & Naomi Geffen, which guides teachers and students to cultivate a lifetime of good relationships at home, school, work, with friends and in their future workplace. The programme is delivered in mainstream schools in a number of countries worldwide. David approached Hutt & Co as they wanted to explore how they could develop the charity’s proposition, to understand its global target audiences, to develop its fundraising narrative and explore the fundraising strategies open to them to raise funds and expand the programme into new areas. 

Hutt & Co undertook a comprehensive fundraising feasibility study and interviewed over 50 supporters and potential supporters, globally, to shape the strategic direction for this start up charity. From this they devised a strategic plan for recruitment of a fundraising professional, a Trusts application plan and a strategic approach for major donors.